All Homes, Sellers and Buyers are unique. Therefore your Marketing Plan must become unique to the situation. There is no Cookie Cutter approach to success in Real Estate. However there is a benchmark for success and that is having a plan and implementing your plan. Additionally, the Marketing Plan needs to have input from all parties involved and executed by all. Following is a guideline of successful activities that I recommend being incorporated in the Marketing of Your Home.
1.) Activities of Your Listing /Marketing Agent
Ø Communication between Agent and Owners
Ø Prepare market analysis (CMA) Recent Sales/Current Listings/Expired Listings
Ø In-depth Analysis of Pricing Strategy
Ø Consult with Clients in Preparing Home to Sell
Ø Call weekly to discuss market and showings
Ø Provide Monthly Market Service Report
Ø Advise Client of new sales or listings in subdivision and surrounding area
Ø The first 3 - 5 weeks is the most important time frame
Ø Review marketing and pricing strategy after 6 weeks if home has not had multiple showings or under contract
Ø Familiarize Client with the Tennessee Association of Realtors Contract (TAR) Purchase and Sales Agreement, Provide assistance and advice during contract negotiations
Ø Communication With Agents
Ø Add listing to MLXchange within 24 hours
Ø Schedule an in-house Agent Tour
Ø Prepare two-sided/ tri-fold color Brochures for interior & exterior marketing info
Ø Call agents who show listing to obtain feedback
Ø Notify Buyer's Agents of price changes or incentives
Ø Set up advertising via Multiple Internet/Social Media Advertising
Ø Take interior/exterior photos and prepare video
Ø Place yard signs and directional signs if permitted
Ø Schedule and Advertise Open Houses for heavy traffic weekends for Potential Buyers
2.) Preparing Your Home For Sale
Ø Tour your home and look at it through the eyes of Potential Buyers.
Ø Recommend changes that will enhance interior sales appeal and exterior curb appeal
Ø In today's buyer's market with a plethora of competition your home needs to show like a Model Home
Ø Create a sense of spaciousness.
Ø Depersonalize all rooms as much as possible remember your showing a Model Home
Ø Add a new shower curtain, fresh towels, and new guest soaps to every bath.
Ø Try to place the thought in Potential Buyers mind that Mr. & Mrs. Clean live here
3.) Assistance in Negotiations
Ø Negotiating a contract that will close and net you maximum dollars
Ø Inspection Amendments and repair requests
Ø Financing
Ø Legal clauses
Ø Contingencies
Ø Stipulations
Ø Calculating Seller's net
Ø Insure a legally binding contract
Ø Multiple offers
Ø Back-up contracts
4.) Communication With Agents and Potential Buyers
Ø 85% of Buyers use an agent when shopping for a home
Ø Reach Thousands of Online Buyers Through a Network of Websites
Ø 87% of Buyers use the internet when shopping for a home
Ø www.jerryluciusrealtor.com
Ø www.marx-bensdorf.com
Ø www.realtor.com
Ø www.trulia.com
Ø www.zillow.com
Ø www.facebook.com
Ø www.maar.org
Saving You Time and Money